Tuesday, 17 October 2017

Crowne Plaza® Gurugram dishes out delectable festive treats with a modern twist

The much awaited Diwali season is almost here! Keeping with the spirit of the festivities, Crowne Plaza® Gurugram, organized a creative workshop to bake and decorate ‘Diwali inspired novelty cupcakes’ and bring a modern twist to the festive celebrations, this year.

Hosted by Café G, the multi-cuisine restaurant at Crowne Plaza Today, Gurugram, and the workshop was conducted by Nilesh Dey, Executive Chef at Crowne Plaza Today, Gurugram. Chef Dey, who is known as an expert at combining traditional flavours with modern culinary techniques inspired the creation of fusion Diwali treats such as Mawa MewaMotichoor and Pataka cupcakes.

Commenting on the occasion Nalin Mandiratta, General Manager, Crowne Plaza, Gurugram said: At Crowne Plaza Today, Gurugram, we continually aim to create exceptional culinary experiences and bring innovative dining concepts to our guests. The festival of Diwali is all about spending time with the family, decorating homes with lights and colours and indulging in delectable sweets. To bring an innovative twist to the festive treats, our expert chefs infused traditional flavours into cupcakes and created an interesting ‘fusion’ option of Diwali sweets.”

Festival inspired cupcakes and other Diwali treats are available at Crowne Plaza Today, Gurugram for guests to savour and share with their loved ones.

Nilesh Dey, Executive Chef, Crowne Plaza Today, Gurugram said: “Diwali is the time for indulgence and people are always looking to try something different, to add to the festive cheer. ‘Diwali themed fusion cupcakes’ are a great option to go beyond traditional sweets, while staying true to the flavours that are essential to Diwali. These are easy to prepare, makes for a great gifting option and are guaranteed to impress at get-togethers with family and friends.”

Crown Plaza Gurugram offers a variety of dining options through its various F&B outlets. These include Café G, a multi-cuisine restaurant, Wildfire, the only Brazilian churascaria in India with unlimited skewered meats, seafood and other vegetarian delicacies, and ConneXions which is chic bar and lounge suited for casual meetings and cocktails.

Part of the IHG®’s (InterContinental Hotels Group) global portfolio, Crowne Plaza® Hotels & Resorts is a dynamic upscale hotel brand located in over 60 countries around the world. The brand caters to modern travellers looking for a blend of business and leisure (or today known as bleisure). IHG now operates 11 Crowne Plaza Todayhotels in India, which are located across Delhi NCR, Bangalore, Pune, Ahmadabad, Kochi, Jaipur and Chennai. 

Wednesday, 11 October 2017

PVR CINEMAS, INDIA’S LARGEST CINEMA CHAIN, LAUNCHES INDIA’S FIRST FULLY DIGITAL LOYALTY PROGRAM

PVR Cinemas, India’s largest and most premium film exhibition company marks its 20th year in business by introducing PVR PRIVILEGE, a class-leading loyalty program for its ever growing patron base (currently at 75 million). The loyalty program offers members an enriched array of first class redemption opportunities and enhanced benefits. To support the launch of PVR Privilege, PVR is offering Food & Beverage vouchers of the same value as the activation fee, so that the membership is at zero cost to new members at its 131 properties nationwide comprising of 600 screens.

The event also witnessed the presence of special guest of honor, Bollywood actor Aamir Khan & Zaira Wasim. 




“We are pleased to debut PVR Privilege, our loyalty program, which is designed to be one of the most rewarding programs in cinemas.It will enable members to enjoy a remarkably simple and a fast way to free tickets or F&B offerings at PVR cinemas. By being an early mover in offering a loyalty program, PVR continues to enhance the movie going experience for PVR's valued guests” said Sanjeev Kumar Bijli, Joint Managing Director, PVR Ltd

The PVR Privilege program is India’s first fully digital cinema loyalty program and offers the following consumer privileges and benefits:

· Reward points on each purchase of tickets or food and beverages
· Automated conversion of Reward points into vouchers that can be used to pay for tickets and F&B
· Personalized offers, and services at cinemas
· Bonus points during special occasions
· Easy to use, with a QR-code based virtual card in App, Website and at Cinemas


For information about PVR Privilege and to sign up, guests can inquire at their local PVR Cinema, at pvrcinemas.com or can download the PVR mobile app. It’s pertinent to share that PVR Privilege would be best experienced when used on the PVR mobile app.

“PVR privilege card is a strategic move to delight, create and retain loyal customers. We are targeting a brisk growth for the PVR Privilege program over the next 2 years. The growth of the PVR Privilege data base will allow us to reach more movie goers than ever before, with greater efficiency and precision.” said Kamal Gianchandani, Chief of Strategy, PVR Limited.

The PVR Privilege program promises to make the movie-going experience hugely rewarding by earning points and auto-generated vouchers, all from first time visitation to subsequent transactions. Points start accruing on tickets, food and beverages, with quick redemption at both off-line and on-line channels. Exclusive privileges, combo upgrades, special days for customers, and personalized services will work across web, mobile app and in cinemas. The customer just needs to walk in with their virtual card on their phones.

Monday, 9 October 2017

Lager N Barrel Festival Headed To Gurugram This Month

Carling club glasses celebrates memories and friendship, marking the Oktoberfest

With the onset of Oktoberfest this year, Delhi NCR witnessed Gaana Lager N Barrel festival, North India’s first and one of its kind beer and music festivals. The third edition of the festival was co-presented by Carling Club Glasses and hosted at the Kingdom of Dreams, Gurugram on October 6 & 7, 2017 where it saw a footfall of more than 4000 people.

From performance by great lineup of music artists that included names like Mohammed Irfan, Divya Kumar, Shefali Alvares, Akhil Sachdeva, Parmish Verma, Millind Gaba, Gurnazar Live, DJ Sumit Sethi and more. Accompanied with scrumptious food and great brews, the event offered everything that would make the crowd tap their feet with fun and enjoyment.

Ashish Kapoor, President, Molson Coors India said, “Lager N Barrel Festival is one of the most awaited annual beer and music festival for a group of friends and families looking forward to a refreshingly perfect weekend full of action-packed fun. Carling believes that great stories are created with the circle of friends and there is nothing like witnessing live music performances by popular artists, scrumptious gourmet delights, artistic creations and interactive games, all together to celebrate friendship and memories. With great enjoyment comes great responsibility too. We advocate responsible drinking in all of our business practices and believe in educating and promoting moderate and responsible consumption. This year marks 2 years of our partnership with Carling Club Glasses with Lager N Barrel Festival and we look forward to a continued partnership in the years to come.”

Gaana Lager n Barrel, co-presented by Carling Club Glasses is an intellectual property of Speed Records and EYP Creations and aims at elevating the music festival culture in the region.

The entire festival was inspired by art in every form. The life-size interactive installations and activity areas placed in different areas throughout the festival were an awe-inspiring sight for all. The attendees re-lived their childhood moments with the fun-filled games like Beer Pong, Staipu, Limbo and much more. Another interesting takeaway for the crowd was that the festival has its customised official snapchat filters, a first of any festival in the country.

In all, the festival was an avant-garde celebration for all with a perfect weekend vibe that was soaked in the Oktoberfest vibe.

About Lager n Barrel Festival:
Lager n Barrel festival is a rock n roll festival to celebrate beer, music and the love of a good time. The North India's first beer festival ranging from late afternoon through the night, offering a diversity of beers available for tasting and purchase intends to ensure that the festival goers experience full flavor of life through enriching music acts, lovable activities, delicious food and endless beer. For what it is Lager n Barrel is poised to turn into a summer playground for beer lovers. 


Live Performances by artists, Beer Activities, games & a lot more at the venue is added.