Monday, 26 December 2016

Ola - #PeekeMatChala Campaign

Goofing up with the brand's Twitter account is not something new these days. Everyone who works in an agency can relate to it when TweetDeck lands you in trouble. When the entire world was in a festive mood celebrating Christmas. Ola Cabs an Indian Taxi rental brand hit Twitter by storm by posting some very very strange tweets.
Users would’ve immediately thought it was yet another hack – there has been a spate of hacks across Indian twitter recently, with prominent names such as Rahul Gandhi and journalist Barkha Dutt having their accounts compromised or some intern has made a mess once again with TweetDeck. As Twitter users wondered what was up, the Ola account began tweeting at brands and celebrities.
Social media users had begun wondering what was up – some speculated it was the work of an intern, and others commiserated with the social media manager who was inevitably going to be fired.
But it turned out Ola hadn’t been hacked, and an intern hadn’t had too much to drink on Christmas night. Around two hours after the initial tweet, Ola revealed that the series of tweets had been a hoax to raise awareness about drunk driving. 

This was social media done right – the using of the hacks was topical and generated lots of buzz. Trolling your 83,000 followers was brave, but hard hitting. And the campaign fit along with perfectly Ola’s core value proposition – cab aggregators are perhaps the best way to get home after a drunken night out this holiday season.
Here are three cheers to Ola’s social marketing team for pulling off one of the strongest Twitter campaigns this year.

Thursday, 15 December 2016

Food Review: Behrouz Biryani

In a blind tasting of biryanis catered by the city’s delivery services dedicated to the dish, newcomer Behrouz Biryani’s preparations would be instantly identified by their mithai-like garnish of almond flakes, raisins and cardamom and the intense aroma of kewra. After launches in Bangalore, Chennai, Pune, Mumbai and Ahmedabad, Behrouz began operations in Delhi in July'16.
Behrouz is competing with Charcoal Biryani and Biryani Paradise online businesses that have similarly standardised biryani recipes to facilitate quick service through their kitchens across the city. If lined up, it will be hard to distinguish between the eight Persian-style biryanis offered by In addition to the uniform garnishes, each variant is lavished with aromatic whole spices such as clove, cinnamon and bay leaves. Run a fork through the saffron-tinged rice and the biryanis reveal the same layer of sweet and spicy onion cooked down to a paste.
The homogeneity is particularly perplexing with regard to their meat biryanis. My order for paneer biryani was delivered unlabelled, barring stickers that only indicated that it was a veg or non-veg item. The Zaikedaar Paneer Biryani (Rs269) marred by dryness and hard blocks of paneer that needed to be marinated for longer. The rice was perfectly cooked but with an extra dose of raisins and almonds must be looked upon.
Behrouz is marginally more expensive than Charcoal Biryani, but also offers bigger portions of rice and toppings per box for that price. Each box, which can sufficiently feed two, comes with a bowl of salan and raita. The salan was oily and slightly bitter, while the raita was essentially watered-down curd overwhelmed with powdered mint. To garner the loyalty of biryani aficionados in the city where the dish is ubiquitous. 

Prices exclude taxes. 
Open daily, from 11 am to 11 pm. 
Behrouz Biryani Menu, Reviews, Photos, Location and Info - Zomato

Thursday, 1 December 2016

Celebrate the holidays with Starbucks Christmas favorites!

Starbucks kicks off the Christmas season with celebrated seasonal beverages, food, gifting merchandise and the return of its iconic red cups

Starbucks invites you to celebrate the arrival of Christmas season – a time to rejoice, with traditions rooted in more than four decades of passion for coffee and connections that are inspired by the spirit of the season. From delightful old favourites  Toffee Nut Crunch Latte, Mocha Praline Latte & Christmas Cookie Latte – to new offerings – Carrot Cake with Cream Cheese – to a specially curated holiday gifting collection that includes Starbucks Christmas Cards, Mugs, and Tumblers, Starbucks is the perfect place to spark the Christmas spirit.

Since 1997, Starbucks has welcomed the holidays with a special red cup that rekindles the magic of the season. Over the years, designs have ranged from the modern, using whimsical brushstrokes in bold colors, to the nostalgic, featuring mistletoe and ornaments. This Christmas, Starbucks elevates the coffee experience further with the return of the much awaited red cups in incredible new designs. Last year, Starbucks invited customers from around the world to use their red cups as a canvas and share their designs on Instagram. From the entries received, Starbucks picked 13 lucky customers from Illinois to Indonesia, Pennsylvania to Korea, Dubai to Ontario who, with open hearts and marker in hand, created unique pieces of art that reflect what the holiday season means to them. From traditional Christmas lights and ornaments to snowflakes and winter landscapes – the red cups are inspired by the holiday stories of customers from around the world, all sharing one-holiday spirit. Twelve designs will appear on hot cups, and there is one design on cold cups. Starting today, Starbucks holiday cups will be served in the more than 25,000 Starbucks stores in 75 countries around the world. 

Starbucks Menu, Reviews, Photos, Location and Info - Zomato