Tuesday, 1 September 2015

So Delhi Confluence


The first ever So Delhi Confluence was held at Summer House Cafe, Hauz Khas, NewDelhi on 1st of August. The top 200 bloggers (Fashion, Food, Travelling Technology, Lifestyle) and social media influencers and mixed that in with around 100 leading business brands in the country, including HnM, Swatch, ITC, Taj Hotels, Sony, The Body Shop, Fitness First and much more were present in the event.

Introductory Speech by Founder of So Delhi:


The event kick started with a quick introduction by So Delhi Founder and CEO, Digant Sharma, who illuminated the importance of quality content creation and the rapidly-gaining-traction concept of Influencer Marketing.


What followed was a lively introduction of PepperTap - The Grocery App followed by One Touch Response, an emergency app for women on the lines of 911. Fehmida Baba from Roposo enlightened the crowd about India's biggest fashion community and fashion influencer marketing. Team Roposo also organised a fun pop quiz for all the fashionistas in the house, giving away amazing goodies for every right answer.
Introducing the Roposo app




Violin performance by Bella courtesy of Himalayan Natural Mineral water enthralled and left the crowd speechless throughout especially her version of 'Jai ho' from the Slumdog Millionaire soundtrack.

In between all these, free time was given and we were all served light snacks and soft drinks and when the stage was not occupied we get to engage with different people specially as a blogger I got to speak with many brand managers/representatives and me am so glad some people came up to me and appreciated my work. Thanks!!

This was followed bu a sensational introductory stand-up performance by Utsav Chakraborty from the Satan Bhagat fame and the audience were then regaled with Manik Mahna's particularly zestful brand of comedy.

There was a 'Make your Own Sandwich' Counter courtesy of Cremica Foods was set up for guests to make sandwiches with some very unusual concoctions thrown u by them and 3 lucky winners took home big hampers filled with Cremica goodies.

Pannel Discussion




Discussion on 'How to monetize your Confluence' with a distinguished panel of business heads including Udit Malhotra, a Digital Marketing Specialist, Nikhil Pallat from The Lalit Hotels Group, Ankita Chaudhary, Brand Manager - Himalayan Natural Mineral Water answered the volley of questions lobbed at them by the guests.

Raffle Giveaway 
Priyanka and Digant, Founders, So Delhi - Picking up the names from the box!!

The party then moved on to the much awaited Raffles give away, where 10 lucky winners were bestowed treasures such as hotel stays, meal vouchers, designer sunglasses and lots more.
Party officially ended with a Band Play : Chizai, who stole the show and hot the crowd crooning with its Coldplay song renditions.


Some more pictures from the event!

So Delhi Goodies 




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