Wednesday, 9 September 2015

Smashing up with Virat Kohli!

Smaaash Entertainment Pvt. Ltd. Unveiled India’s Test Captain, Virat Kohli, as the ‘Smaaash Youth Icon’ for its chain of sports-centric interactive entertainment and gaming centers around the country. The leader in innovative entertainment and active engagement, Smaaash signed India’s leading youth icon and a sportsperson par excellence, Virat Kohli, who will drive Smaaash’s vision of redefining entertainment and sports engagement amongst the youth today.

At Smaaash,our aim is to convert a nation of passive spectators into active players with our highly innovative and cutting edge sports entertainment offerings. The youth of today requires an inspiration to motivate them to adopt an active lifestyle, filled with sports and entertainment, and we could not think of anyone more inspiring than the brightest star of the Indian cricket team, Virat Kohli. There is a great synergy between Smaaash and Virat, who embodies the passion and energy associated with the brand. We look forward to a long and fruitful association with him, starting with the launch of the Smaaash CyberHub Corporate Cricket Challenge presented by Lloyd”, said Shripal Morakhia, Chief Imagination Officer, Smaaash.

Speaking on the announcement, Virat Kohli said, “Smaaash is truly the destination for everyone seeking innovative entertainment and active engagement. Smaaash has brought to the country a venue that promotes an active lifestyle with a fun and engaging atmosphere. Being a fitness and gaming enthusiast, I am excited and happy to associate with Smaaash and promote a fun and fit lifestyle across India.

Virat Kohli also announced the launch of the Lloyd presents Smaaash CyberHub Corporate Cricket Challenge, a corporate cricket tournament, at ‘Smaaash’ at DLF CyberHub, Gurgaon.The challenge is a unique and exciting initiative by Smaaash, which invites corporate in Gurgaon to form a team of 6 (5 players + 1 substitute) and participate in the tournament to be held in at Smaaash and DLF CyberHub. The challenge is all about showcasing batting skills by facing the legends like Wasim Akram, Sachin Tendulkar, Shoaib Akhtar, Shane Warne and more at Smaaash and scoring maximum runs as a team. The challenge went live on September 9, 2015, when registrations opened, and will continue till November 1, 2015.The winning team will receive the awards from Virat sponsored by Fanatic Sports and an all sponsored trip for the T20 world Cup finals to be played at Eden Gardens, Kolkata in April 2016.

About Smaaash
Brainchild of the multi-faceted Shripal Morakhia, Smaaash presents an unmatched range of games that offer a superlative experience and combines the best of sports, music, and dining into a highly immersive, interactive, innovative and involved entertainment experience. Co-owned by cricketing legend Sachin Tendulkar, Smaaash has upped the ante of the real and virtual gaming experience in the country. Smaaash has three outlets in the country, in the cities of Mumbai, Gurgaon and Hyderabad, with plans to expand strategically both in India and internationally.

Last but not the least the autograph of Virat Kohli was icing on the cake! 

Highlights of the event : 

Tuesday, 1 September 2015

So Delhi Confluence

The first ever So Delhi Confluence was held at Summer House Cafe, Hauz Khas, NewDelhi on 1st of August. The top 200 bloggers (Fashion, Food, Travelling Technology, Lifestyle) and social media influencers and mixed that in with around 100 leading business brands in the country, including HnM, Swatch, ITC, Taj Hotels, Sony, The Body Shop, Fitness First and much more were present in the event.

Introductory Speech by Founder of So Delhi:

The event kick started with a quick introduction by So Delhi Founder and CEO, Digant Sharma, who illuminated the importance of quality content creation and the rapidly-gaining-traction concept of Influencer Marketing.

What followed was a lively introduction of PepperTap - The Grocery App followed by One Touch Response, an emergency app for women on the lines of 911. Fehmida Baba from Roposo enlightened the crowd about India's biggest fashion community and fashion influencer marketing. Team Roposo also organised a fun pop quiz for all the fashionistas in the house, giving away amazing goodies for every right answer.
Introducing the Roposo app

Violin performance by Bella courtesy of Himalayan Natural Mineral water enthralled and left the crowd speechless throughout especially her version of 'Jai ho' from the Slumdog Millionaire soundtrack.

In between all these, free time was given and we were all served light snacks and soft drinks and when the stage was not occupied we get to engage with different people specially as a blogger I got to speak with many brand managers/representatives and me am so glad some people came up to me and appreciated my work. Thanks!!

This was followed bu a sensational introductory stand-up performance by Utsav Chakraborty from the Satan Bhagat fame and the audience were then regaled with Manik Mahna's particularly zestful brand of comedy.

There was a 'Make your Own Sandwich' Counter courtesy of Cremica Foods was set up for guests to make sandwiches with some very unusual concoctions thrown u by them and 3 lucky winners took home big hampers filled with Cremica goodies.

Pannel Discussion

Discussion on 'How to monetize your Confluence' with a distinguished panel of business heads including Udit Malhotra, a Digital Marketing Specialist, Nikhil Pallat from The Lalit Hotels Group, Ankita Chaudhary, Brand Manager - Himalayan Natural Mineral Water answered the volley of questions lobbed at them by the guests.

Raffle Giveaway 
Priyanka and Digant, Founders, So Delhi - Picking up the names from the box!!

The party then moved on to the much awaited Raffles give away, where 10 lucky winners were bestowed treasures such as hotel stays, meal vouchers, designer sunglasses and lots more.
Party officially ended with a Band Play : Chizai, who stole the show and hot the crowd crooning with its Coldplay song renditions.

Some more pictures from the event!

So Delhi Goodies